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I know...I know you've read so many articles on Medium , on Angelist , or on Y Combinator .  As a startup founder, you probably have some downtime to read on what you should do or not do and just execute, execute and execute. You're working on your product, getting that new partnership, writing your company mission statement, flying to meet clients or close new deals with prospects and squeezing in some time to go do that keynote...